Introduction

5th & Lemon is dedicated to empowering diverse scholars from underrepresented communities through innovative programs that combine education, mentorship, and career preparation. At the heart of this mission is The Sports Industry Academy (SIA), its nonprofit partner.

About The Sports Industry Academy

The Sports Industry Academy (SIA), developed by 5th & Lemon, is designed to enhance the academic, professional, and life skills of scholars and scholar-athletes from diverse backgrounds. Through exposure to and preparation for college and the expansive career opportunities in the sports industry, SIA has become a cornerstone for building a more inclusive and diverse future in sports management.

The program recognizes the historical underrepresentation in sports executive roles and actively works to break barriers. By offering mentorship, training, and hands-on experience, SIA equips scholars from underserved high schools, California Community Colleges, and universities with the tools to excel as future sports executives.

Our Mission and Vision

Mission: To bridge the gap for scholars from diverse backgrounds by equipping them with the skills, knowledge, and networks necessary to thrive in the sports industry.

Vision: We envision a future where every scholar has equal access to transformative opportunities and exposure to career paths within the sports industry. We aspire to break down barriers, promote diversity and inclusion, and cultivate a community of driven individuals who will make a lasting impact on society through their knowledge, passion, and ethical values.

Our Programs

The Sports Industry Academy Summer Program: Hosted at UC Santa Barbara, this program introduces talented scholars from diverse backgrounds to the $600+ billion sports industry. Through guidance from prominent sports executives, scholars gain a deep understanding of the inner workings of the industry and the pathways to success.

Impact at a Glance

• Established: 2015

• Scholars Impacted: Over 300 participants.

• Educational Success:

  • 80% of participants accepted to 4-year colleges or universities.

  • 100% of California Community College participants transferred to a 4-year college or university.

• University Graduates: Scholars have graduated from prestigious institutions including UCLA, Stanford, Michigan, Howard, CSU Channel Islands, CSU Sacramento, UC Santa Barbara, USC, UC Berkeley, and the University of Oregon.

• Industry Success: Over 40% of scholars who graduated from a university have secured positions in the sports industry, contributing to organizations such as the Atlanta Braves, National Basketball League, and St. John’s Athletic Department.

Explore More

Learn more about our programs, partners, and success stories by visiting www.sportsindustryacademy.com.